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Privacy Policy

Privacy Policy
Last updated [May 06 th , 2020]
Our Privacy Policy forms part of, and must be read in conjunction with, website Terms
and Conditions. We reserve the right to change this Privacy Policy at any time.
We respect the privacy of our users and every person who visits our sites
Krishidirect.com. Here, Yieldplus Crop Plantation Management Services Private
Limited (“company”, “we”, “us”, or “our”). We are committed to protecting your personal
information and your right to privacy. If you have any questions or concerns about our
policy or our practices with regards to your personal information, please contact us
at support@krishidirect.com.
When you visit our website Krishidirect.com (“Site”), and use our services, you trust us
with your personal information. We take your privacy very seriously. In this privacy
notice, we describe our privacy policy. We seek to explain to you in the clearest way
possible what information we collect, how we use it and what rights you have in relation
to it. We hope you take some time to read through it carefully, as it is important. If there
are any terms in this privacy policy that you do not agree with, please discontinue the
use of our site and our services.
This privacy policy applies to all information collected through our website, and/or any
related services, sales, marketing or events (we refer to them collectively in this privacy
policy as the “Site“).  
ABOUT US
At www.krishidirect.com, we strive to be different. We know life is full on, and we know
you want to take proper care of your health.
www.krishidirect.com is the one-stop shop for availability of fresh fruits and Vegetables
online and Organic Products and delivers it to the customer’s doorstep. With all of our
products, we focus on quality by having our products subject to rigorous quality checks
before it reaches you
Our office is in India.
Please read this privacy policy carefully as it will help you make informed
decisions about sharing your personal information with us.  

1. WHAT INFOR\MATION DO WE
COLLECT?
Personal information you disclose to us
We collect personal information that you voluntarily provide to us when expressing an
interest in obtaining information about us or our products and services, when
participating in activities on the Site or otherwise contacting us.
The personal information that we collect depends on the context of your interactions
with us and the Site, the choices you make and the products and features you use. The
personal information we collect can include the following:
Name and Contact Data. We collect your first and last name, email address, postal
address, phone number, email address and other similar contact data.
Credentials. We collect passwords, password hints, and similar security information
used for authentication and account access.
Payment Data. We collect data necessary to process your payment if you make
purchases, such as your payment instrument number (such as a credit card number),
and the security code associated with your payment instrument. All payment data is
stored by our payment processor and you should review its privacy policies and contact
the payment processor directly to respond to your questions.
Information automatically collected
We automatically collect certain information when you visit, use or navigate the Site.
This information does not reveal your specific identity (like your name or contact
information) but may include device and usage information, such as your IP address,
browser and device characteristics, operating system, language preferences, referring
URLs, device name, country, location, information about how and when you use our
Site and other technical information.  If you access our site with your mobile device, we
may automatically collect device information (such as your mobile device ID, model and
manufacturer), operating system, version information and IP address. This information
is primarily needed to maintain the security and operation of our Site, and for our
internal analytics and reporting purposes.
Like many businesses, we also collect information through cookies and similar
technologies. You can find out more about this in our Cookie Policy.
Information collected from other Sources

We may obtain information about you from other sources, such as public databases,
joint marketing partners, social media platforms (such as Facebook), as well as from
other third parties.
If you have chosen to subscribe to our newsletter, your first name, last name and e-mail
address will be shared with our newsletter provider. This is to keep you updated with
information and offers for marketing purposes.
2. HOW DO WE USE YOUR
INFORMATION?
We use your personal information for these purposes in reliance on our legitimate
business interests (“Business Purposes”), in order to enter into or perform a contract
with you (“Contractual”), with your consent (“Consent”), and/or for compliance with our
legal obligations (“Legal Reasons”). We indicate the specific processing grounds we rely
on next to each purpose listed below.  
We use the information we collect or receive:  
 To send administrative information to you for related to your account, our
business purposes, and/or for legal reasons. We may use your personal
information to send you product, service and new feature information and/or
information about changes to our terms, conditions, and policies.
 Deliver targeted advertising to you for our Business Purposes and/or with your
Consent. We may use your information to develop and display content and
advertising (and work with third parties who do so) tailored to your interests
and/or location and to measure its effectiveness. [For more information, see
our Cookie Policy.
 Request Feedback for our Business Purposes and/or with your Consent. We
may use your information to request feedback and to contact you about your use
of our Site.
 To protect our Site for Business Purposes and/or Legal Reasons.  We may use
your information as part of our efforts to keep our Site safe and secure (for
example, for fraud monitoring and prevention).
 To enable user-to-user communications with your consent. We may use your
information in order to enable user-to-user communications with each user’s
consent.
 To enforce our terms, conditions and policies for our business purposes and
as legally required.
 To respond to legal requests and prevent harm as legally required. If we
receive a subpoena or other legal request, we may need to inspect the data we
hold to determine how to respond.
 For other Business Purposes. We may use your information for other Business
Purposes, such as data analysis, identifying usage trends, determining the

effectiveness of our promotional campaigns and to evaluate and improve our
Site, products, services, marketing and your experience.
3. WILL YOUR INFORMATION BE SHARED
WITH ANYONE?
We only share and disclose your information in the following situations:
 Compliance with Laws. We may disclose your information where we are legally
required to do so in order to comply with applicable law, governmental requests,
a judicial proceeding, court order, or legal process, such as in response to a
court order or a subpoena (including in response to public authorities to meet
national security or law enforcement requirements).
 Vital Interests and Legal Rights. We may disclose your information where we
believe it is necessary to investigate, prevent, or take action regarding potential
violations of our policies, suspected fraud, situations involving potential threats to
the safety of any person and illegal activities, or as evidence in litigation in which
we are involved.
 Vendors, Consultants and Other Third-Party Service Providers. We may
share your data with third party vendors, service providers, contractors or agents
who perform services for us or on our behalf and require access to such
information to do that work.
 Business Transfers. We may share or transfer your information in connection
with, or during negotiations of, any merger, sale of company assets, financing, or
acquisition of all or a portion of our business to another company.
 Third-Party Advertisers. We may use third-party advertising companies to
serve ads when you visit the Site. These companies may use information about
your visits to our Site and other websites that are contained in web cookies and
other tracking technologies in order to provide advertisements about goods and
services of interest to you. See our Cookie Policy for further information.
 Affiliates. We may share your information with our affiliates, in which case we
will require those affiliates to honor this privacy policy. Affiliates include our
parent company and any subsidiaries, joint venture partners or other companies
that we control or that are under common control with us.
 Business Partners. We may share your information with our business partners
to offer you certain products, services or promotions.
 With your Consent. We may disclose your personal information for any other
purpose with your consent.
 Other Users. When you share personal information (for example, by posting
comments, contributions or other content to the Site) or otherwise interact with
public areas of the Site, such personal information may be viewed by all users
and may be publicly distributed outside the Site in perpetuity.

4. DO WE USE COOKIES AND OTHER
TRACKING TECHNOLOGIES?
We may use cookies and similar tracking technologies (like web beacons and pixels) to
access or store information. Specific information about how we use such technologies
and how you can refuse certain cookies is set out in our Cookie Policy.
5. IS YOUR INFORMATION TRANSFERRED
INTERNATIONALLY?
Our website is hosted by Amazon Server. We will not transfer your personal information
to an overseas recipient.
6. WHAT IS OUR STANCE ON THIRD-
PARTY WEBSITES?
The Site may contain advertisements from third parties that are not affiliated with us and
which may link to other websites, online services or mobile applications. We cannot
guarantee the safety and privacy of data you provide to any third parties. Any data
collected by third parties is not covered by this privacy policy. We are not responsible
for the content or privacy and security practices and policies of any third parties,
including other websites, services or applications that may be linked to or from the Site.
You should review the policies of such third parties and contact them directly to respond
to your questions.
7. HOW LONG DO WE KEEP YOUR
INFORMATION?
We will only keep your personal information for as long as it is necessary for the
purposes set out in this privacy policy, unless a longer retention period is required or
permitted by law (such as tax, accounting or other legal requirements).
When we have no ongoing legitimate business need to process your personal
information, we will either delete or anonymize it, or, if this is not possible (for example,
because your personal information has been stored in backup archives), then we will
securely store your personal information and isolate it from any further processing until
deletion is possible.

8. HOW DO WE KEEP YOUR
INFORMATION SAFE?
We have implemented appropriate technical and organizational security measures
designed to protect the security of any personal information we process. However,
please also remember that we cannot guarantee that the internet itself is 100% secure.
Although we will do our best to protect your personal information, transmission of
personal information to and from our Site is at your own risk. You should only access
the services within a secure environment.
9. WHAT ARE YOUR PRIVACY RIGHTS?
.Personal Information
You may at any time review or change the information in your account or terminate your
account by:
 Logging into your account settings and updating your account
 Contacting us using the contact information provided below
Upon your request to terminate your account, we will deactivate or delete your account
and information from our active databases. However, some information may be retained
in our files to prevent fraud, troubleshoot problems, assist with any investigations,
enforce our Terms of Use and/or comply with legal requirements.
Cookies and similar technologies: Most Web browsers are set to accept cookies by
default. If you prefer, you can usually choose to set your browser to remove cookies and
to reject cookies. If you choose to remove cookies or reject cookies, this could affect
certain features or services of our Site.
Opting out of email marketing: You can unsubscribe from our marketing email list at
any time by clicking on the unsubscribe link in the emails that we send or by contacting
us using the details provided below. You will then be removed from the marketing email
list – however, we will still need to send you service-related emails that are necessary
for the administration and use of your account. You can also opt-out by:
 Logging into your account settings and updating your preferences.
 Contacting us using the contact information provided below
10. DO WE MAKE UPDATES TO THIS
POLICY?

We may update this privacy policy from time to time. The updated version will be
indicated by an updated “Revised” date and the updated version will be effective as
soon as it is accessible. If we make material changes to this privacy policy, we may
notify you either by prominently posting a notice of such changes or by directly sending
you a notification. We encourage you to review this privacy policy frequently to be
informed of how we are protecting your information.
11. HOW CAN YOU CONTACT US ABOUT
THIS POLICY?
If you have questions or comments about this policy, email us
at support@krishidirect.com.